Christian Baptiste

DESIGN IS

• about using creative thinking to solve complex problems

• finding opportunities

• extracting and focusing on the why rather than the how

• all aspects of a users experience

• building relationships, both internal and external

• working collaboratively with product, dev, executives, sales and most importantly customers

• about alignment and clarity

• about empathy and understanding

• validating the right assumptions and learning from the wrong ones

• extracting the unknown and the yet-to-be-discovered [innovation]

• the foundation for creativity and ideating

• a medium to tell the story and to create the vision

• a utility to find ways for technology to assist the user

• creating delight and focusing on beneficial ways to make our lives easier

• a passion and a dedicated desire to want to make things better.

Christian Baptiste