about communication

building relationships, both internal and external

working collaboratively with product, dev, sales, and most importantly customers

extracting and focusing on the why rather than the how

about using creative thinking to solve complex problems

finding opportunities

obtaining alignment and clarity

empathy and understanding

validating the right assumptions and learning from the wrong ones

extracting the unknown and the yet-to-be-discovered [innovation]

the foundation for creativity and ideating

a medium to tell the story and to create the vision

a utility to find ways for technology to assist users

creating delight and focusing on beneficial ways to make our lives easier

a passion and a dedicated desire to want to make things better